it’s time to think different.
Each year astronomic sums of money and ginormous levels of effort are ploughed into promoting the world's largest brands. Meanwhile, by far the most important ‘global enterprise’ - Planet Earth itself - suffers serious neglect.
What if Planet Earth were a brand?
And what if as much thought, care and passion were invested in its future prosperity?
After all shiny smartphones, jazzy sneakers and cans of fizzy pop aren't much use if we don't have a world to enjoy them in…
This is the thought that inspired Planet Earth Brand Refresh.
The next decade will present massive challenges to both brands and the creative industry that helps them flourish.
Yes, 2019 served up countless stark examples of the immense damage human activity is inflicting on Planet Earth.
However, 2019 also brought many reasons to be hopeful for the future.
The rise of the conscious consumer.
The continued growth of B Corporations.
A certain yellow anorak wearing 16 year old from Sweden and millions of other young people around the world putting us adults who work for and run businesses to shame.
To tackle the challenges the planet’s facing we need to ‘think different’.
To discard the relentless pursuit of profit over planet.
And to reinvent business as usual.
We need fresh thinking, imagination and shedloads of optimism.
And the creative industry has an important role to play in helping make the world a better place.
Hopefully, Planet Earth Brand Refresh will serve as a dash of inspiration at the start of a new decade.
To get the creative juices flowing ready for the challenges that lie ahead.
A bit of fun before the hard work starts.
We wish everyone a Happy New Decade and all the very best for 2020 and beyond.
Let’s restore Planet Earth to its rightful position as the No.1 desired and admired brand in the Universe.
