Planet Earth Brand Refresh : Press Release.

Planet Earth Launches Inspiring Brand Refresh.

To greet the dawn of a new decade a thought provoking brand guidelines document for Planet Earth has been launched to inspire the creative industry to step up to the plate and help businesses put planet before profit.

Each year astronomic sums of money are ploughed into promoting the world's largest brands. Meanwhile, by far the most important ‘global enterprise’ - Planet Earth itself - suffers serious neglect. What if Planet Earth were a brand? What if as much thought, care and passion were invested in its future prosperity?


This was the thought that inspired creative agency Mere Mortals to develop Planet Earth Brand Refresh. Robbie Greatrex, Creative Director, believes that businesses and organisations have the power to change the world for the better, and those that do will be the ones that thrive. "The ecological crisis our planet is facing presents massive challenges to both brands and the creative industry that helps them flourish. We must reinvent business as usual. And to do this requires fresh thinking, imagination and shedloads of optimism which the creative industry can deliver in spades."

The brand refresh, which can be viewed at www.planetearthbrandrefresh.com, includes a brand manifesto written using famous brand taglines such as ‘Think Different’ and ‘Finger Lickin’ Good’, logo usage and tone of voice guidelines and ideas for activating the brand such as guerrilla marketing which invites users to stop reading and go plant trees.

Robbie hopes that Planet Earth Brand Refresh will serve as a dash of inspiration at the start of 2020 amidst what can often feel like hopeless times. "Yes, 2019 served up countless stark examples of the immense damage our lifestyle is inflicting on Planet Earth. However, 2019 also brought many reasons to be hopeful for the future. The rise of the conscious consumer, the continued growth of B Corporations and Greta Thunberg and millions of other young people around the world putting climate change firmly on the agenda. Let’s seize this opportunity and restore Planet Earth to its rightful position as the No.1 desired and admired brand in the Universe."

If you would like any more information or imagery please email : robbie@meremortalslondon.com